Life Coach Marketing Plan

A promotional strategy you can actually run: identifying who you are speaking to, choosing where to reach them, and turning that into a weekly habit rather than an occasional burst.

What it covers

  • Who you are speaking to, described by situation rather than demographics
  • The one channel you will do properly, and the ones you will not
  • What you will publish, and how often, in a rhythm you can keep
  • How somebody goes from reading you to booking a conversation
  • What to measure, and when to change your mind

Questions

Do I need to be on every platform?

No, and trying is the most common reason a coaching practice has no marketing at all. One channel done properly for three months beats four done badly.

How long before marketing works?

Longer than the first three clients take, which is why the plan starts with your own network rather than with an audience you do not have yet.

Training to be a life coach?

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